How we started
Why play Pickleball?
Avid pickleball players and Sarasota residents Brian & Valerie McCarthy finally said ENOUGH to those all-too-common Florida afternoon thunderstorms ruining their pickleball games. Some of the best pickleball in the country is right here in beautiful Southwest Florida. Unfortunately, so is the intense sun, heat, insects, wind, rain and humidity, often making play less comfortable, impossible or dangerous. Brian & Valerie have made a lifelong career in business entrepreneurship. While they were sitting around in the rain at 3:00 PM, missing out on good pickleball play with their friends, they looked at one another and said, “There must be another way, a better way! We can do this!” So, they created a venture with a fresh twist on the optimal indoor pickleball experience for Sarasota, Florida!
Matthew Gordon is their partner, an attorney by training, and an investment banker by profession with over 20 years of experience. Matt is a noted policy expert on foreign investment in the United States and has testified in front of the United States House of Representatives as a policy expert. He is an avid lecturer and writer on the topic. He supports the Company as the Chief Financial Officer and General Counsel. Matt is an avid pickleball player as well. He plays outside in 20 degree weather in New York. That’s avid!
Meet The Founders
Brian, and Valerie McCarthy
Matt Gordon, CFO & General Counsel
Vision
Simply stated – Play for Life.